E-commerce observers the origin of Institut Teknologi Bandung (ITB), Kun Arief Cahyantoro, say, at the 2010-2030, Indonesia will enter a gold period of economic growth. This is because Indonesia benefited by the State demographic and demographic bonus.
The intended demographic bonus "is a very large population of productive age and exceed age that is not productive and has not been productive. This productive age group is a group of people who belong to strong customer and the numbers are very large, "said Kun Arief in the Locanda Cafe, Monday, February 22, 2016.
Indonesia's economic growth will be sustained demographic conditions, namely the productive age population skyrocketing. As for the total population of Indonesia the younger on the span of time are entering a phase of love to shop.
Kun Arief explains, only five countries that have experienced this. Last countries feel it is China. The time China's economic rise rapidly. "As for Indonesia will experience a significant increase in 2020."
Unfortunately, projections of skyrocketing desire to shop is still facing some constraints, especially when shopping online. While opening an online shopping site, most consumers simply check the price and shop elsewhere.
Another constraint is the fear of fraud or afraid of fraud. Still many people who should be holding or try such items before shopping.
The last obstacle is the online payment facility on an e-commerce is still minimal. "The expectation, before reaching the golden period, all the challenges of e-commerce has been resolved," said Kun.
E-commerce should be one of supporting economic growth. The reason, age can be a productive investment of the growth and investment booster. If these strategies are not well prepared, the economic potential of optimized will be difficult. E-commerce should be able to attract the consumer to become a real buyer.
